Nicole brings 20+ years of experience working in the sports and entertainment industry. She started her career in the media industry with a long tenure at CBS Broadcasting working in various roles including marketing, promotions and sales. She also helped in the development of the CBS Marketing Group, a vehicle to expand non-traditional platforms, venue sponsorships, concerts, and sports marketing with professional athletes, providing exclusive sponsorship programs, revenue and brand awareness for partners. Following CBS, Nicole moved to Indianapolis as Sr. Director of Sales for Andretti Autosport, traveling and selling as part of the commercial team, which in 2016 won her the Indianapolis 500. Since then, Nicole has moved to the S&E agency side of the business working with world class brands, talent acquisition, events, consumer programs and more. Nicole is very excited to be part of the growth happening at the Freight, especially with the addition of the new Fishers Arena and thinks it’s a great time and opportunity to reimagine new possibilities of connecting brands with our fans, consumers and community.
